Client
Raidis estate - Coonawarra
What they needed
Raïdis Estate is a family-run and owned winery located in the heart of the Coonawarra region. They make wines to be enjoyed with good food and good friends and love nothing more than to see people coming together to enjoy the fruits of their labour. At their place, that's done over a shared table, loaded with fresh produce and packed with family and friends.
Focusing on making premium, minimal intervention wines and using sustainable vineyard practices at their boutique estate in the Coonawarra region of South Australia.
BK Agency was engaged to help raidis estate bring their unique brand story to life through engaging copywriting, lifestyle photography and a consistent and meaningful social media presence that promoted their products and events and turned consumers into lifelong brand advocates.
What we did
how we went
BK Agency was engaged to assist with Strategic Marketing through Direct to consumer (DTC) Inbound Marketing techniques. Including - Social Media Management, Blog creation, Newsletter creation and distribution, Photography, Copywriting, graphic design, Digital Advertising, Bottle Vintage shots and Marketing Collateral..
In working closely over a number of years with the team at raidis estate, we have been able to grow their brand presence online, grow their wine club membership and assisted them in filling their events and function booking at the cellar door.
The strategy has always been about developing a community of brand advocates and consumers who have various touch points with their business - in becoming a wine club member, attending a cellar door event or participating in their ‘living the dream’ winemaker experience for a day.
Their Brand development at its heart is about people and storytelling.
Having a strong and authentic brand presence and engaged brand advocates helped them greatly during covid 19 closures and disruptions.
"bk agency & Kate’s attention to detail and ability to get your brand story is amazing.
BK Agency has been a big part of our overall growth".
— Steven Raidis - Director Raidis Estate