Social Media Starter Pack

The world of social media for business can be a lot to learn. Let us help you get started.

Included:

Social Media Strategy

Includes a one-on-one session in person or via Teams to flesh out your business goals and KPI's.

We will then get to work on developing your social media strategy for the next 12months. This includes:

1. Set SMART Goals that are achievable and practical for your business.

2. Market and competitor research - 3 key competitors in your market.

3. Develop your Target Audience. 2 - 3 target audience profiles.

4. Tone of voice - Visual and for your copy.

5. Brand Digital audit.

6. Develop content pillars and social profile strategy.

7. Establish the most important metrics and KPIs to measure your ROI.

8. How to create and curate engaging social content that is on brand.

9. Content recommendations.

10. Influencer marketing recommendations - 3 ideas for potential collaborations.

11. Content planning template.

12. Blog post recommendations and content pillars.

13. Posting Guidelines - Including hashtags, etc

14. Monthly Social Media plan - Including times of day to post, types of content.

15. Advertising recommendations - Including budget.

16. Six month plan on a page - Including key milestones and how to measure ROI.

Account creation + Business Manager Set up

We will create social accounts for you.

Includes:

Set up for relevant accounts as per strategy document.

Linking to business manager.

Ensuring on brand assets are set up, logos, bios, business info, story templates, etc

Set up for business manager account.

Photoshoot

Includes a once-off photoshoot to capture imagery with one of BK Agency's creative team.

Planning and mood-boarding

Meet with our team for one hour to plan out content for your first business shoot. We will pull together a concept for you and send you a plan on a page and mood board for your approval.

Photography

Shoot high-resolution imagery and 50 images for social media.

Editing/Retouching

All final images will be re-touched and edited - included in package.

Templates and Marketing Collateral

We will provide 5 templates for use on social media specific to your business needs.

First month of content

We want to see you succeed and to get you started we will create your first month of content:

• 3 posts to Instagram and Facebook per week for a four week period.

• Community management of your social accounts.

• Copywriting and curation of imagery.

Follow up consultation

Once you've started and through your first month, we’ll schedule a follow up consultation to make sure you’re on the right path to success.

Terms & Conditions

Subject to availability. Payment is required in full upfront.

Strategy: Dates are subject to availability. Please allow up to 4 weeks for delivery of your social media strategy. The social media strategy document will be provided to your 4 - 5 weeks after your initial consultation.

Photoshoots

Photoshoot dates will need to be agreed upon in the first consultation. For product photography we may require you to provide stock to ensure the photoshoot can be completed.

For photoshoots on site we will travel within a 52KM radius of Melbourne free of charge, anything outside that service area may require additional travel costs to be reimbursed. (on negotiation and as required)

Marketing Collateral

We supply all templates and documents with one round of changes for our clients. Changes must be advised in writing as soon as possible.

Any changes beyond first round will be charged out additional at an hourly rate of $175.00 + GST per hour.